bike light
industrial design

an easy to attach bike light

an exploration into emotionally durable design, the idea was to personify the bicycle light thereby encouraging those who use it to have an emotional attachment to it. fostering this connection is intended to further the longevity of a product, by offering a sentimental reason to keep it - coupled with a design that is durable and works well. the core theme centred around speed and ease of attachment. this was important because in addressing both it would help to remove some of the existing pain points and ensure people used their lights. 

designed in march 2020 as a personal project.

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