bike light
industrial design

a quick and easy to attach pair of bike lights

an exploration into emotionally durable design, the idea was to personify the bicycle light thereby encouraging those who use it to have an emotional attachment to it. fostering this emotional connection is an interesting way of furthering the longevity of a product by offering a sentimental reason to keep it, although, this must be coupled with a design that is durable and works as intended. the core theme of speed and ease of attachment was important because i felt in addressing both it would help to remove some of the existing pain points and ensure people used their lights. 

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