About
I design consumer products from early definition through to manufacture. Having spent most of my career working in-house, my process is shaped by designing with constraints — balancing design intent with the realities of how products are developed and brought to market.
My work focuses on the early decisions that define a product, and how those decisions are carried through design into production. That means identifying and designing for clear user and market needs, defining product positioning, and establishing criteria that guide decisions throughout development.
I work closely with stakeholders and senior leadership to make risk and compromise visible from the outset. In practice, that involves defining viable routes forward, acknowledging trade-offs early, and protecting the core product vision as technical and commercial pressures emerge.
Education
Northumbria University
Design For Industry (First Class Honours)
Ravensbourne
Design + Media Foundation (Distinction)